Obsessed with colors, words, and all things creative, Social Media Account Specialist Natalia Vargas-Alvarez concocts innovative social media strategies that can turn client brands into online sensations. Whether it's eye-catching digital campaigns or trend-setting posts, this Rockaway “rockstar” has the vision and a strong drive to make it happen! After graduating from Florida International University with a Bachelor of Arts in Communication in 2019, Natalia began her career as a public relations and social media strategist at Identity Media PR and later at Miss Ink, LLC before joining the Rockaway team in 2021. Natalia has created a name for herself through her strong work ethic and ability to build relationships. When she’s not dancing with social media algorithms, you can find her listening to Harry Styles and Post Malone jams or Netflix-and-chilling to her favorite rom-com. Here are five more fun facts to know about Natalia:

Top bucket list destination. Switzerland to see the northern lights. 

Favorite app. Instagram because it helps me keep up with family and friends and allows me to remain up-to-date on what’s trending in the industry.

Two or three things you’ll always find in my fridge. Strawberries, passion fruit juice, and limes.

Celebrity style I most admire. As of late, Margot Robbie. I think she’s just extremely well put together and can pull anything off. 

Coffee or tea? Coffee, coffee, coffee!